Business & Tech

Ulta Beauty Partnership Coming To Paradise Valley Target

100 Target locations will open mini Ulta Beauty shops inside their stores in August.

The "shop in shops" will debut in August.
The "shop in shops" will debut in August. (Shutterstock)

PHOENIX, AZ — Target Corp. recently announced a partnership with Ulta Beauty, bringing 100 Ulta Beauty shops inside Target stores in August.

According to a post on Target's blog, one store in Arizona, that being the Greenspoint at Paradise Valley storefront, will have the new Ulta Beauty shop.

The "shop in shops" will be located in the stores' beauty sections, and customers will be able to use both Target's and Ulta's rewards programs on the products, Target representatives said in a blog post.

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"Ulta Beauty at Target is unmatched in the industry, bringing guests the opportunity to discover new prestige brands while they shop Target's incredible beauty assortment," Christina Hennington, executive vice president and chief growth officer of Target, said in a statement. "This unique partnership is another way we continue to elevate the guest experience across our multi-category business to drive traffic and preference as we meet guests' needs in innovative ways. With two powerhouse retailers, our collective brand love, loyalty and omnichannel expertise will inspire guests and raise the bar for the beauty shopping experience."

More information and a list of products the "shop in shops" will offer can be found here.

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